There is no scientific proof about this use. It began in the 1950’s, when a marketing experiment flashed the message “Drink Coca-Cola” in a cinema and correlated this to increased Coke sales in that area. Flashing words and images very fast in a way we cannot see apparently influence us because our brain register these messages. It functions in a way our brain register its at an unconscious level, without being aware of it. The question on the efficiency about subliminal images is still largely debated. So it certainly work in the same way on adult’s brain. They keep in mind violence scene more than the gentle ones, and easily repeat it. We can easily confirm this fact when we see the influence of TV on children. This could explain why there are many subliminal images related to pornography or death : to make react human instinct. Subliminal images work in this way because it is the phenomenon as an evolutionary survival mechanism hardwired in us all, states the professor Nilli Lavie. They also found that negative subliminal messages impact our subconscious more so than positive messages: Fear vs. UCL researchers further stated that subliminal advertising…certainly do leave their mark on the brain. University College London researchers have proved that invisible subliminal images do attract the brain’s attention on a subconscious level. Subliminal images and messages work in a way it is registered by our unconscious mind and then transmitted to the conscious mind, the one that makes us act and think. For example trauma are easily registrered by people’s mind. Chocking images are retained by our brain sometimes more than the good ones. It is not really surprising because I have the impression that negative and hard images can easily be impressed in our mind. But this research was done under lab conditions and it does not prove clearly that subliminal images or messages can affect us.Īnother study led in in 2009, at University College of London suggested that subliminal messages cant be received if the messages are negative. Studies have been led such as the one of Vacary in cinema where he insert the words “eat popcorn” and the sales apparently increased. In movies, pictures or video, flash images are inserted and we do not take conscious of this image but our brain detects on an unconscious point of view. This website explains how subliminal messages work and we consequently understand how subliminal images are registered by our brain.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |